“Natural” products GRIPE MY BUTT!

Score a point for the courts and consumers!  One line of products will be a little less falsely advertised.  Check out the article here, on how Naked Juices have to remove “Natural” from their labels per a class action lawsuit and judge’s ruling.

I’ve taught classes on label reading and I frequently get comments like, “I don’t have time to read the label,” “I don’t know what have the things on the label mean,” “The print is too small.”

Relying on what the FRONT label says for the value of your product, may not be the best bet! It may say “Vanilla Cream” when in fact it has NO vanilla and NO cream – just artificial ingredients with side effects that can compound their effects when we add in the other things you are exposed to.

Don’t have time? When would you like to schedule your next bi-pass or biopsy?

Don’t know what the ingredients are? – DON’T buy it.

The print is too small? – They have “cheaters” at the grocery store, pick up a pair, heck even borrow a pair and put em back when you are done!

The only way to know what is in the product is by reading the label on the back. In some cases, that won’t even help.


When I compound all the artificial things I eat, slather on, and breathe, I’m not giving my body a chance to fight off and avoid those debilitating diseases that are so rampant in our society today.

Give yourself a break. Go au natural and STOP buying things just because the label makes a false claim.

(Please know, I’ve been lured in to this trap as well, just getting much better at being aware and making different choices today.)

If you’d like more information on label reading, or healthy choices, please contact me.  I offer personal coaching, group coaching, and love writing on healthy topics.

Can’t believe I’ve been drinking coffee with Beaver Butt!

So, I start working for my friend, Mark Ackerman, and he makes coffee at the office.  I love a good cup of coffee (just one) with some flavored creamer… or at least I did.

Last weekend I was looking over a blog by Sean Croxton and this morning, my coffee had an off flavor that I just couldn’t overcome to complete drinking the cup. (I also felt the need to share such information with my co-workers.) Smile


So I did some research this morning and here is some of what I found… Wikipedia stated,

“Food use: In the United States, castoreum as a food additive is considered by the Food and Drug Administration (FDA) to be generally recognized as safe,[11] often referenced simply as a "natural

flavoring" in products’ lists of ingredients. While it can be used in both foods and beverages as a vanilla, raspberry and strawberry flavoring,[12] the annual industry consumption is around 300 pounds.[13]

Castoreum has been traditionally used in Scandinavia for flavoring snaps commonly referred to as "Bäverhojt".[14]

Then I moved to health.com to get their take on the issue.

“While it sounds downright disgusting, the FDA says it’s GRAS, meaning it’s “generally recognized as safe.” You won’t see this one on the food label because it’s generally listed as “natural flavoring.” It’s natural all right—naturally icky.”

Finally, I found a bit more information “According to G.A. Burdock in a 2007 article published in the International Journal of Toxicology, “Castoreum extract… is a natural product prepared by direct hot-alcohol extraction of castoreum, the dried and macerated castor sac scent glands (and their secretions) from the male or female beaver. It has been used extensively in perfumery and has been added to food as a flavor ingredient for at least 80 years. Both the Flavor and Extract Manufacturers Association (FEMA) and the Food and Drug Administration (FDA) regard castoreum extract as generally recognized as safe (GRAS).”

When castoreum occurs in a food, it does not have to be listed by its name. It is considered a “natural flavor” and may be so designated on a food package according to the CFR: http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?fr=501.22

Here is the interview with Sean Croxton explaining Beaver Butt!

Whether Beaver Butt is true or not, it should be understood, that just because something states it contains “natural flavoring” that “natural” derivative may not be from what you were originally thinking… 

I will now purchase products that LIST their ingredients rather than HIDING them with words like “natural”.  “Natural Beaver Butt” is something I’d prefer to be CERTAIN is NOT in my coffee! Smile